Posted by Ed on January 17, 2008 – 10:23 pm
Michael Senoff is someone who took the idea of giving before you get to heart. He is the author of a amazing resource for anyone involved in marketing and small business. His site, www.hardtofindseminars.com contains over a hundred recorded interviews from a wide range of experts. The experts range from the current gurus like Bob Bly to past greats like Eugene Schwartz. Many of them come with down loadable transcripts. Some require fees but the majority of ones I looked at were free (150 hours of free audio). Anyone who wants to make their living in direct sales or Internet marketing should have this site in their bookmarks. There is a lot of good information here. He has another site www.hardtofindads.com. That is a collection of classic ads for students of copy writing and marketing.
Quest On…
Audio Seminar Site: www.hardtofindseminars.com
Ad research Site: www.hardtofindads.com
Posted by Ed on January 13, 2008 – 4:51 pm
If you wander into the business book isle of your local bookstore you will most likely be overwhelmed by the number of books on business. It seems like every business topic has it’s own collection of books. That’s not really a bad thing but where do you start? My suggestion is the book that I’m currently reading now. That book is Michael Masterson’s new book ‘Ready, Fire, Aim’. It is Michael’s latest effort in transferring his knowledge on starting and running all sizes of business.
Michael Masterson is one of my writing and entrepreneurial heroes. He has started and run a magnitude of businesses. He was one of the creators of the American Writers and Artists Institute. Their curriculum is considered the standard for training direct response copywriters. He has written many books and is the editor of the popular newsletter ‘Early to Rise’. You will find a review of the newsletter in this blog.
This book covers the problems that businesses face at various points in their growth. Michael applies his experience to solving what he feels is their greatest challenges. I am currently reading the section on new businesses. As someone working to build a new business I found it really cut to the main problems I’ve faced. On his list of challenges, new businesses face the problem of creating revenue and making sales. He points out that before you start getting a building, buying office equipment, or looking at accounting software, you need to go out and find some customers. Any other effort is premature. Sell stuff and figure out a way to keep selling stuff. Could you get any more practical advice than that? That advice and other things in the book have really gotten me thinking about what I need to do to get my business rolling.
If your quest involves any business creation or expansion, you need to get a copy of this book. I really believe that you will see your issues in it and get some good advice on solving them. Many quests involve taking control of your finances and your time. Being in business for yourself is one solution for that. You cannot get much better advice than Michael gives in his books and newsletter. The book is available in the bookstores and the newsletter is free. So take a look at both and I’m sure you’ll learn something.
Quest On…
His Site: www.michaelmasterson.net
Newsletter: www.earlytorise.com
Don’t we all need a little encouragement.
Just a short note to highlite a very positive entry at Stephen Pierce’s blog : DT Alpha Talk Back. For those of you that don’t know Stephen, he is a very success Internet businessman who attempts help others achieve the same success. He has a very moving success story. At one point he found himself in the hospital with a gunshot wound and realized that unless he made changes he might not make it next time. His blog entry on encouragement is a good one and the audio message a moving message. I recommend that you listen to it.
Quest On…
Blog Url: http://www.dtalpha.com/talkback/?p=46